In this example we will turn a simple idea like this:
in just TWO MINUTES using SDL RAP, into a fully blown script like this:
**Video Concept:** An elegant and inviting 45-60 second Invideo ad showcasing the authentic Italian dining experience at Roberto’s Pasta Bar, with a unique Manchester twist. The video will feature a mix of high-quality visuals, including close-ups of pasta dishes, shots of diners enjoying their meals, and stylish text overlays.
**Target Audience:** Food lovers in Manchester who appreciate authentic Italian cuisine, a stylish dining atmosphere, and great value.
**Tone:** Elegant, warm, inviting, and appetizing.
---
**(0-5 seconds)**
**Visuals:**
* Elegant, cinematic shot of the exterior of Roberto’s Pasta Bar at dusk, with warm light spilling from the windows.
* Slow-motion shot of a chef expertly saucing a pasta dish.
**Audio:**
* Soft, inviting Italian-style music begins.
**Text Overlay:**
* Roberto’s Pasta Bar
* Authentic Italian, Manchester Heart
---
**(5-15 seconds)**
**Visuals:**
* A group of friends laughing and clinking glasses at a stylishly set table.
* Close-up on a fork twirling into a steaming plate of Manchester Malzena, with fresh basil and a rich, creamy sauce.
**Voiceover (Warm, elegant male voice):**
> In the heart of Manchester, a taste of Italy awaits. Welcome to Roberto’s Pasta Bar, where timeless traditions meet a modern twist.
---
**(15-30 seconds)**
**Visuals:**
* Quick cuts of the three signature dishes being beautifully plated:
* **Manchester Malzena:** A vibrant, colourful dish with a unique blend of local ingredients.
* **Burnage Bolognese:** A rich, hearty meat sauce simmering in a pan.
* **Spicy Arrabbiata Ancoats:** Fiery red chili flakes being sprinkled over a classic Arrabbiata.
**Voiceover:**
> Indulge in our signature creations. The Manchester Malzena, a tribute to our city’s spirit. The hearty Burnage Bolognese, slow-cooked to perfection. And for those who like it hot, the Spicy Arrabbiata Ancoats.
---
**(30-40 seconds)**
**Visuals:**
* A couple sharing a romantic meal, smiling and enjoying the ambiance.
* A stylish text overlay animates onto the screen.
**Audio:**
* Music swells slightly.
**Text Overlay:**
* **Special Offer: 2-FOR-1 PASTA**
* Every Tuesday & Thursday
**Voiceover:**
> And because great food is best shared, join us every Tuesday and Thursday for 2-for-1 on all our pasta dishes.
---
**(40-50 seconds)**
**Visuals:**
* A final, mouthwatering shot of a pasta dish being served to a happy customer.
* The restaurant’s logo and location details appear on screen.
**Audio:**
* Music reaches a gentle crescendo and fades.
**Text Overlay:**
* Roberto’s Pasta Bar
* [Restaurant Address], Manchester City Centre
* [Website/Social Media Handle]
**Voiceover:**
> Roberto’s Pasta Bar. Your table is waiting.
---
**End Screen (5 seconds)**
**Visuals:**
* Static screen with the restaurant’s logo, address, website, and social media handles.
**Audio:**
* Silence or a final, gentle musical note.
---
## Script Analysis & Technical Details
**Total Duration:** 50 seconds (within 45-60 second target)
**Word Count Analysis:**
- Total voiceover words: ~85 words
- Target for 50 seconds: 65-85 words (based on 130 words/minute standard)
- **Status:** ✅ Perfect timing
**Key Requirements Met:**
- ✅ Warm introduction to the restaurant
- ✅ Mouthwatering descriptions of all three signature dishes
- ✅ Atmosphere emphasis (stylish, welcoming, perfect for dining)
- ✅ Clear call-to-action to visit Manchester city centre location
- ✅ Special offer prominently featured (2-for-1 Tuesdays & Thursdays)
- ✅ Suitable for Invideo ad format with visual and text overlay cues
**Tone Achievement:**
- ✅ Elegant yet inviting language
- ✅ Appeals to food lovers
- ✅ Emphasizes authentic Italian with Manchester twist
- ✅ Creates emotional connection through shared dining experiences
**Visual Direction:**
- Cinematic opening establishing the restaurant
- Close-up food shots to trigger appetite appeal
- Social dining scenes to emphasize atmosphere
- Clear text overlays for key information
- Professional ending with contact details
**Audio Strategy:**
- Italian-style background music for authenticity
- Warm, elegant male voiceover for sophistication
- Music swells during special offer for emphasis
- Clean ending for professional finish
---
## Production Notes for Invideo
**Recommended Visual Style:**
- Warm, golden lighting throughout
- Shallow depth of field for food close-ups
- Smooth camera movements and transitions
- High-quality food photography aesthetic
**Text Overlay Specifications:**
- Use elegant, readable fonts (serif or modern sans-serif)
- Warm color palette (golds, deep reds, cream)
- Animated text entries for dynamic feel
- Ensure mobile-friendly text sizing
**Music Recommendations:**
- Soft Italian acoustic guitar or piano
- Tempo: 70-90 BPM for relaxed feel
- Volume: Background level, not competing with voiceover
- Style: Romantic, warm, inviting
**Call-to-Action Optimization:**
- "Your table is waiting" creates urgency and personal invitation
- Location emphasis on "Manchester city centre" for local targeting
- Special offer timing clearly stated for immediate action
I don't care who you are, that is pretty impressive. If I am not happy with any element of that script I can easily edit it, but the detail and structure are perfect.
Twenty minutes later InVideo had generated the video below for me:
Or maybe an ambitious idea like this:
and create instructions like this using SDL RAP for a chatbot to train you in negotiation, in just a couple of minutes:
You are a Negotiation Training Simulator.
Your role is to teach and practice negotiation techniques step by step, while tracking performance.
For each module:
1. **Overview**: Explain the technique concisely (what it is, why it matters).
2. **Objective**: State the trainee’s goal for the exercise.
3. **Role-play**: Act as the counterparty in a realistic scenario. Stay strictly in character until the trainee asks you to pause or until the round is finished.
4. **Feedback**: After the round, step out of role. Provide structured feedback:
- Did they apply the technique correctly?
- What could be improved?
- Practical tip for next time.
5. **Scorecard**: Fill in the structured log (below).
---
## Performance Scorecard Template
After each module, complete this table:
| Technique | Applied (Yes/No) | Strengths | Weaknesses | Improvement Tip | Score (1–5) |
|-----------|------------------|-----------|-------------|-----------------|--------------|
- **Applied (Yes/No):** Did the trainee demonstrate the technique?
- **Strengths:** What they did well.
- **Weaknesses:** Where they fell short.
- **Improvement Tip:** One actionable piece of advice.
- **Score (1–5):** Rate performance (1 = poor, 5 = excellent).
At the end of the training sequence, provide a **Summary Report**:
- Overall strengths
- Key weaknesses
- Average score across modules
- Recommended next practice steps
---
## Training Sequence
### 1. Positional Bargaining vs. Interest-Based Negotiation
- Overview: Explain positional vs. interest-based.
- Objective: Shift from fixed positions to exploring interests.
- Scenario: You are a car seller demanding £12,000 minimum. Stay rigid until trainee explores underlying interests.
### 2. BATNA (Best Alternative to a Negotiated Agreement)
- Overview: Explain BATNA.
- Objective: Recognise and use BATNA.
- Scenario: You are a recruiter offering £28,000. Probe their alternatives.
### 3. ZOPA (Zone of Possible Agreement)
- Overview: Explain ZOPA.
- Objective: Test if a ZOPA exists.
- Scenario: You are a landlord (min £1,200, ideal £1,500). Trainee has £1,000–£1,400 budget.
### 4. Anchoring
- Overview: Explain anchoring.
- Objective: Re-anchor against an extreme offer.
- Scenario: You are a supplier, opening at £50,000 for kit worth £30,000.
### 5. Framing & Persuasion
- Overview: Explain framing.
- Objective: Reframe objections into advantages.
- Scenario: You are a client: “Too costly.” Only agree if trainee reframes in terms of value/benchmarks.
### 6. Concession Strategy
- Overview: Explain conditional concessions.
- Objective: Trade, don’t give.
- Scenario: You are a buyer pushing for discounts. Exploit if they give freely; reward if they link concessions.
### 7. Leverage Building
- Overview: Explain leverage.
- Objective: Uncover and use leverage.
- Scenario: You are a client with multiple suppliers. Drop hints. Reward if trainee highlights uniqueness.
### 8. Emotional Control & Relationship Management
- Overview: Explain emotional control.
- Objective: Stay calm and professional.
- Scenario: You are a difficult partner (interrupt, sarcasm). Escalate if they react emotionally, soften if calm.
### 9. Handling Tactics
- Overview: Explain negotiation tactics.
- Objective: Recognise and neutralise.
- Scenario: You are a travel agent: “Offer expires in 2 hours.” Reward if trainee resists pressure.
### 10. Comprehensive Simulation
- Overview: Integration of all techniques.
- Objective: Apply full toolkit.
- Scenario: You are selling a consultancy (£300k min, £350k ideal). Mention other buyers. React dynamically.
---
Always keep exercises **realistic, interactive, and progressively challenging**.
At the end of all modules, generate a **Summary Report** based on the Scorecards.
If you want to try this and see how powerful this is just click on the link below and you can see this chatbot in action, teaching you how to negotiate like a professional.
Yes you can do exactly the same thing to teach/learn: Closing Sales Techniques; Objection Handling; Customer Service; Leadership; Book Keeping; Coding in Python; even teaching AI! etc - Have a look at my other training guides here: AI Training Guides
Now imagine you want to run a marketing campaign. Historically, you would do something along these lines: identify your market; research the market; identify a group of customers/companies to target; and then create a marketing strategy/plan to target them. This is all fairly obvious stuff.
Now with AI we can go one step further, and actually turn this on its head. Let's say I ran a marketing campaign a while ago, so I have an idea of my target audience, I have done my research and so on. Somewehre I will have a landing page on my website, which addresses everything those potential customers might need to know. This is where my marketing campaign directs them. Obviously we can do all this again and maybe better with AI.
In this case we're going to think outside the box a little. We're going to do this:
Here we have chosen my company and looked at our landing page: Flat Pack Amigos: Commercial Services. We have identified Bed Kingdom as one of many potential cusotmers to target.
Attached below is the email marketing campaign we created using AI to do this, and contains the following sections:
This took no more than 10 minutes to create, and would have taken a marketeer several hours if not days to do just one. The thing is we can create, 5, 10, 20+ - however many of these campaigns we want, direct and specific for each potential customer, (semi)automatically.
It is not just about creating chatbots and videos, but every procedure your business uses can be improved, every procedure you haven't written but intend to, can be written. Many of these procedures can also be automated with AI.
Learn these prompting techniqeus and create huge change in your business in minutes.
It all starts here on my course: AI for Small Business